This is a perfect representation of what we do at RadCollab. Using marketing-first moving hand-in-hand with design, we validated a new product before we even touched development.
Oh, and once we launched, the community we built showed up: 20k+ users, 200+ reviews, and a solid revenue stream in less than 1 month after launch.
It's a beautiful, simple, and powerful task management app. You create tasks, add an icon to them--or not--then sort them into color-coded lists that can be different layouts.
You could build a content pipeline or plan your week. It's completely customizable and cross-platform.
We can't take credit for coming up with the idea, but early on when we were just trying to showcase our design skills on TikTok we started getting hundreds of comments asking for specific features. Once we saw the community we were building felt empowered that we listened to their ideas and suggestions we realized we could make an excellent productivity app simply because our community helped us throw out the bad ideas and put in the good stuff.
Now we are incredibly fortunate to have an engaged community offering real user suggestions and communicating with us on the merits of good or bad ideas. Not only is it incredibly fun it leads to better products faster.
Our longest-running retainer client. We've redesigned their entire app, rebranded them, launched a new product, and continue to work closely with their marketing team.Next Case Study >