A design process that helps us get naked

As a branding design agency we are always trying to get better for our team and for our clients, and the book Getting Naked by Patrick Lencioni had a huge impact on how we want to run our business and help our clients.

Getting naked means being vulnerable and humble

Focusing the book’s excellent messaging towards a creative consultative approach is incredibly beneficial for our branding agency. We are striving to stay humble and vulnerable to avoid talking down to clients or acting like we know more about our client’s businesses than they do.

We help, not solve. We collaborate, not direct.

Branding and UX design strategy for startups and other businesses cannot be solved in a consulting meeting where the “experts” just start talking at clients about how they should change their business. We strive to help not solve and collaborate not direct. We don’t pretend to know all the answers, but we have pretty good processes, and we try to ask really good questions, so most of the time we can get to the heart of the issue. Then our experience generally leads to helpful insights and suggestions.

We enter the danger so that we can help our clients

We think this process is so much more enjoyable for clients once we position ourselves as helpful partners rather than know-it-all experts. We would rather be embarrassed by asking a dumb question than offend a client by acting like we know more about their business than they do. Thank you Patrick Lencioni for an excellent book, it has helped us grow as people and a team.